Deciding on content

The starting point for your campaign is to choose the style and type of content you want. There are a wide range of options open to you, but in the main, these fall into the following broad categories:

Lifestyle

From articles that help homeowners and buyers successfully sell or purchase a property, to carefully crafted local area guides. Lifestyle articles are highly rated by potential customers as they offer significant added value to cement your position as a local expert. As well as our ever-growing database of articles, we offer a bespoke copywriting service where our team will take your local area knowledge to produce content that grabs attention.

Corporate and corporate editorial

You may prefer to focus your campaign on the specifics of your business and the people within it. Content in this form can cover all aspects of your business offering but also include profiles of key staff and editorial pieces that discuss your views on issues and opinions on the property market.

The technical stuff

From SEO assistance with copy and links, to website and technical link-up advice, we’ll take care of it to ensure maximum exposure for you and your supporting partners.

Putting you in the picture

We have access to a range of photo libraries but if you have a good in-house library, we will be happy to make good use of that. Once you have decided what the content of your campaign will be, our team will be in touch to discuss your ideas for how you’d like your campaign to look. 

 Property portfolio

Your preference may be for your campaign to be lead by properties you and currently or recently marketed. We have an easy-to-use system that allows you to manage the properties you wish to feature and update them at any point during your campaign. This route will often need to be supported by other pieces of editorial but, don’t worry, our team is on hand to help.

Of course, these aren’t either/or options, often the most arresting and appealing campaigns feature a healthy mix.