Your Campaign Process

Let’s get started!

  • You’ve signed your agreement and your campaign is assigned to one of our marketing consultants
  • You’ll receive a contact list from us which we’ll ask you to complete.
  • Your marketing consultant will contact you to arrange an initial set-up meeting.


Working with your partners and local businesses

  • Your marketing consultant will begin the process of contacting preferred partners and local businesses. This part of the process usually takes around three to four weeks.
  • Our design team will contact each business and, where required, will create a high-impact advertisement to appear in the campaign.
  • As each business signs their agreement to be part of the campaign, they will be added to your Smart Mag… which brings us to…


Your SmartMag – Phase I

  • Right at the start of your campaign, we’ll create a holding page for your Smart Mag. This will have your basic details on and, as each new advertiser comes on board, their details will be added to it.
  • Whilst your SmartMag will continue to evolve throughout the lifetime of the campaign, the link will never change! 



    Let’s talk content
  • Our design team will get in touch with you to discuss the type of content you’d like to feature in your campaign. (Find out more about how we can help deliver the best possible content here.)
  • We’ll also ask you for high-resolution copies of your logo and any other information relevant to your brand, for example, font, colours, and images.
     

Your SmartMag – Phase II

  • Once written and/or agreed, the signed off copy will be added to your SmartMag
  • We’ll put in place a range of other features too, all of which are designed to boost your digital presence through the SmartMag platform.


Adding the print element to your campaign

  • With content agreed and in place on your SmartMag, it’s now time for our designers to discuss the printed elements of your campaign with you.
  • We’ll want to talk to you about your expectations for the design and style of your printed resources taking on board any current marketing material and brand guidelines.
  • Where required we’ll assist with additional content and of course image sourcing which might be required to supplement your own resources.
  • Once you’re completely happy with the design proofs, we’ll manage the production, print and delivery process.


Your SmartMag – Phase III

  • As you’d expect, our tech and design team work very closely together and once you’re signed off any print resources, the team managing your SmartMag will look at this to see if there are elements which could be incorporated into your SmartMag.
  • An interactive digitial version of your brochure will be created and a link to it will be built into the SmartMag.
  • You’ll have access to a page of resources that will allow you to incorporate the digitial assets of the campaign into your own digital space be that web, email or social media.


A long-term relationship
We are fully committed to both you and your supporting partners getting the most out of your campaign with Forward Design and so everyone involved can expect to hear from us periodically to ensure that’s what is happening.

Here's a reminder of the link to your campaign :